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The Expert Team for your Asian Business

Why
Lindhorst & Yang?
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25 years experience in the Asian business
…we have practical experience in
Germany and Asia
…we have practical experience in
“Global Operations” of corporations
…we have practical experience with
worldwide dynamic changes
…we have practical experience in
global developments of digitalisation
…we have practical experience with
Interactivity, ambiguity, diversity, performance and conflict on a global scale
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More than 25 years we are active in international business with ASIA. For over 22 years we are permanent resident in ASIA and working in different locations over there. Our tasks and experiences with establishing new manufacturing locations includes all Departments and Divisions, as well strategic and legal activities.
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We don’t see ourselves only as your partner, our role is more a colleague with responsibility to your company. We not only supporting your ASIAN projects, we rather work “hands on” with all our effort towards your targets to achieve a successful closing.
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Risks and opportunities are seen crucial for a successful project. We live in a dynamic world, with a very fast exchange of information. Fast response time and customised strategies are existential to succeed in ASIA.With us you have a reliable resource to act immediately and professional.
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News
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Success
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Successful in Asia with the right strategy.
We know how to achieve this goal.

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We offer

in following areas…
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Lindhorst & Yang – a typical business consulting company?
No! We break new ground and do not leave you alone after a final presentation. We work together with your team and assist you in implementing the displayed solutions. We are at your side and support you with proficiency and experience. We are not a large company, more specifically we are two senior-partners and a small back office team. We only accept orders with which we identify ourselves personally. Our corporate philosophy is important to us, even if we continue to grow.
We know what we do!
We have been stationed for more than 20 years at various locations in Asia and managed the operations for corporations from Germany. We do not delegate down our assignments, and do not send inexperienced consultants to you.
With us you speak directly and we are 24-7 on duty!
Our company size gives us high flexibility with fast decision cycles; and our services are therefore very efficient. We would be pleased to talk with you personally to introduce you to our services in a free consultation meeting.
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Culture
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To understand the different business cultures and regional peculiarities, is the key for a harmonious development to your business.
We lead you to success with our experience.

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High-tech or bulk products • produce for the local market, or favorable production conditions for export.
Not everyone is successful with his business in Asia, and has suffered significant losses due to incorrect planning; or even closed his operations. The choice for the preferred location in Asia is in direct dependence on the type of your business project. Export companies who depend on the production with high numbers of employees and simple production processes, should rather settle in the newly developed low-wage countries in SE-Asia. If qualified personnel is needed, the market shows extreme differences for the talent potential. Political instability and arbitrariness of the authorities are additional factors to consider when choosing a location. These are the questions you might face and where you need to have sufficient expertise to recognise the risks and opportunities for your business. With our experience we offer practical support to your projects, working on solutions and resolve existing conflicts.
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Conflict situations with partners, suppliers, customers and authorities can quickly escalate.
Asians are friendly by nature in there social interaction and you might not recognise a developed conflict situation easily. For economic success, it is very important to understand how conflicts could escalate and how to resolve the differences. If the positive atmosphere turns into a mood of arguments, you reach this point where it’s very difficult to re-establish a harmonious relationship. Escalated conflict situations are always very complex. It’s almost impossible for Westerners to understand the cause and implications completely and actions to resolve the conflict could lead in a wrong direction. This requires a very deep cultural understanding and feeling for the language. We have more than 20 years of experience to solve conflicts in Asia, in order to achieve a profitable business development.
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Localisation (local content)
If you as a manufacturing enterprise want to build a new production unit in Asia you should yourself intensively deal with the local cluster industry, import duties and the customs services. Production material which has not yet been localised, might be imported for a longer time as scheduled. “Local Content” is a mandatory task for the Industry, the import duties could increase dramatically with time, if your company did not achieve the legally required local content rates. A positive supplier evaluation in advance could later develop to a quality risk and your manufacturing unit fall back to imports with a strong competitive disadvantage. Talk to us if you want to localise production materials and consider to develop reliable suppliers with high quality standards.
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A good solid planning is a prerequisite for investment. A sustainable growth of the company can only be achieved through investments. Improved processes and new technologies are important for the economic success. It’s essential to use your Capital Expenditure only for feasible opportunities to achieve your business plan.
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Suppliers are our most important partners, without them we can not run our production or trade. There are different concepts how to develop suppliers, but it should always be carried out a “risk analysis” to have alternatives if you face supply difficulties.
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A good strategy which is used successfully distinguishes a capable businessman. In Asia many hidden strategies are used to weaken the competition or opponent. The perfection is not to recognize this in advance. Appearance and truth is difficult to distinguish and it’s important to understand the impact of the strategies applied.
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Strategy
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Recognizing opportunities and risks and using those to find solutions is the first step to success.
We develop an individual strategy based on the analysis of your company with your existing structures.

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Lindhorst & Yang is your partner for the Asian business. We are over 25 years actively involved in the international business and permanently stationed in Asia for more than 22 years.
Our tasks and experiences with setting-up various companies go through all departments and areas.
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- Our Services…
- Project Support
- Visit from China, HK, Taiwan …
- Supplier Evaluation
- Transcultural Training China
- Investment
- Merger & Acquisitions
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- Interim Management
- Auditing/ Assesments
- Sales and Marketing
- China-Why you need a transcultural training?
- High-tech or bulk products
- Lindhorst & Yang – a typical business consulting company?
- Investment, Supplier, Strategies
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- News
- We represent your company
- Hello, we are Lindhorst & Yang
- Reporting with meaningful KPI’s
- Strategic Alliances
- ASEAN, AFTA, APT
- Contact
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Business growth
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Discover how your business is growing steadily, and how you can benefit from our support.
Find your way to a successful partnership with us!

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Projects/News
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*Asia
- Project Support
ASIA
- Sales & Marketing • Purchasing • Production • R&D • Finance • Quality • HR • Start-Up Operations • M&A • Feasibility
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*China
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Training - understand the strategic chinese communication • successful meetings • hierarchy & management behaviour • do’s and don’ts • interactive role play
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*Asia
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Controlling/Assessment - Supplier Evaluation • Quality Systems • Internal Operations • Business Plan Conformity
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